Forever Blue – the jeans that always stay blue, every time!
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Forever Blue: the women's jeans that stay blue
Looking for trendy wide-leg women's jeans that look just as great wash after wash? Meet Colette Forever Blue from Red Button: a high-rise, regular fit, with stylish front patch pockets .
Why does Forever Blue remain so colourfast?
Classic indigo on denim is deliberately applied to the surface (rope dye), which causes it to wear and fade over time. With colorfast denim, the color penetrates deeper into the fiber and is further fixed , allowing you to retain that beautiful, deep shade longer. (Think of techniques like reactive dyeing and "through-dyed" yarns, known in the denim world for their strong fade resistance.)
Colette 's fabric mix of cotton for comfort , polyester for shape and durability , and elastane for fit also helps: less friction = less color loss in critical areas.
This is how you keep it looking its best
- Wash inside out on cold or lukewarm cycle with mild liquid detergent.
- Do not wash too often ; air in between.
- Low speed and preferably air dry .
- Wash with similar colours and avoid bleach/optical brighteners.
(General denim care tips that help protect color and fibers for longer.)
Style tip: Pair with a soft knit and sneakers for relaxed chic, or with a blouse and heels for a clean city silhouette. And the best part? That deep Forever hue stays put.